色彩是富于表情的,具有强烈的情感属性。 

       红、橙、黄、绿、蓝、紫六个基本色相(Hue在正常情况下具有不同的心理效应与色彩感受效果: 

       红色——彩度高,有活跃、热烈、活力、热情、吉祥、喜庆等潜在寓意。 

       橙色———介于红黄之间,有成熟、营养、香甜、温暖等潜在寓意。 

       黄色——明度与彩度都较高,有明亮、权威、财富、快乐等潜在寓意。 

       绿色———柔和而稳定,有自然、生命、健康、和平、恬静等潜在寓意。 

       蓝色——冷色的极端色,有沉静、智慧、高远、广阔、未来等潜在寓意。 

       紫色—明度最低的色彩,有高雅、华贵、妩媚、优雅、神秘等潜在寓 意。 

       综合理解商业品牌标志的视觉传递要素,并且准确运用这些色彩的“潜台词”,可以使品牌在直观的视觉形象塑造上,避免误导信息的产生,使之具有独特魅力和建立持久有效的良好的品牌影像(Brand Image)。 

     上面这些基础知识对于品牌的视觉缀饰来说是非常重要的基础,美国商业摄影家格雷·伯威特说过:“在商业艺术中你要让受众明确了解你的意图,否则产品就卖不出去,相对来说,如何发人深省、催人思考倒还在其次! 我认为:色彩同样适用于一切广告设计!

      Color is expressive and has a strong emotional attribute.

      Hue has different psychological and color perception effects under normal conditions

      Red - high color, active, enthusiastic, energetic, enthusiastic, auspicious, festive and other potential implications.

      Orange, between red and yellow, has potential meanings of maturity, nutrition, sweetness and warmth.

     Yellow has high lightness and color, and has potential meanings such as brightness, authority, wealth and happiness.

     Green -- soft and stable, has the potential meaning of nature, life, health, peace, tranquility and so on.

     Blue, the extreme color of cool color, has the potential implication of calmness, wisdom, lofty, broad and future.

     Purple, the color with the lowest lightness, has the potential of elegance, luxury, charm, elegance and mysteryMeaning.

      A comprehensive understanding of the visual transmission elements of commercial brand logo, and the accurate use of these color "subtext", can make the brand in the intuitive visual image building, avoid the generation of misleading information, make it have a unique charm and establish a lasting and effective good brand image.

      The above basic knowledge is a very important foundation for the visual decoration of a brand. Gray bowitt, an American commercial photographer, said: "in commercial art, you should let the audience clearly understand your intention, otherwise the product will not be sold. Relatively speaking, how to make people think deeply and think deeply is still the second!

      I think: color is also suitable for all advertising design!