2020年前酒店品牌设计市场营销概念创新

        2020年酒店品牌设计创立美国市场营销协会的那些营销学家即使再有远见也很难想象到今天营销学研究的盛况。营销学不仅引起了数学家的浓厚兴趣,还激发了医生、管理人员、政府官员及经济发展专家的丰富想像力,甚至可以说营销学已经成为现今世界上的一种核心酒店品牌设计思维方式。

        那么营销学这门学科派出何处呢?显然营销学的父亲是经济学,母亲是行为科学,数学是营销学的祖父,哲学是营销学的祖母。如此源远流长,我们完全可以期待来年会行生出更为强健的新一代的营销学。

        酒店品牌设计营销学的核心概念门学科应该有一个核心概念,若干个常识性什么呢?就是交概念和若干个学科特有的概念。例如经济学的核心概念是短缺,政治学的核心概念是权力,人类学的核心概念是文化,社会学的核心酒店品牌设计概念是群体。那么营销学的核心概念是什么呢?就是交换。

        交换,又反过来要求一组常识性概念。于是便产生了需要和欲望、产品、价值和满足以及市场等等这些概念组成了营销学。这块白布既无绚丽的色彩,亦无浓淡深浅,更无营销学的特有结构。而这一特殊结构是由学科特有概念组成,这些酒店品牌设计概念闪烁着有关交换的各种问题及其实质的真知灼见。

        在营销学的发展史中,每10年都出现一些新的概念,刺激了研究,指导了实践或引起了争论。下面将对上世纪50年代、60年代、70年代和80年代所出现的一些重要概念作出评价,然后提出1990年代出现的一些概念。这些概念将随其研究、试验和应用进程的发展而得到进一步的强化。

Hotel brand design marketing concept innovation before 2020

        In 2020, the marketing experts who founded the American Marketing Association for hotel brand design can hardly imagine the grandeur of marketing research today, even if they have the foresight. Marketing has not only aroused the great interest of mathematicians, but also inspired the rich imagination of doctors, managers, government officials and economic development experts. It can even be said that marketing has become a core hotel brand design thinking in the world today.

        So where does the discipline of marketing come from? Obviously, the father of marketing is economics, his mother is behavioral science, mathematics is the grandfather of marketing, and philosophy is the grandmother of marketing. With such a long history, we can look forward to a stronger new generation of marketing in the coming year.

        The core concept discipline of hotel brand design and marketing should have a core concept. What about several common sense? It is the concept of communication and the unique concepts of several disciplines. For example, the core concept of economics is shortage, the core concept of political science is power, the core concept of anthropology is culture, and the core concept of hotel brand design in sociology is group. So what is the core concept of marketing? Exchange.

        Exchange, in turn, requires a set of common-sense concepts. Thus, the concepts of need and desire, products, value and satisfaction, and the market formed the marketing science. This piece of white cloth has neither brilliant colors nor shades, nor has it the unique structure of marketing. And this special structure is composed of discipline-specific concepts, and these hotel brand design concepts sparkle with insights about various issues and substance of exchange.

        In the development history of marketing, some new concepts have appeared every 10 years, which stimulated research, guided practice or caused controversy. The following will evaluate some important concepts that emerged in the 1950s, 1960s, 1970s, and 1980s, and then propose some concepts that emerged in the 1990s. These concepts will be further strengthened with the development of its research, experiment and application process.